TV Analytics Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Size, Share & Trends, Drivers, Restraints, Opportunities, Manufacturer, Applications, And Segments

  • AMR-1064799
  • May 2021
  • Semiconductor and Electronics
  • 116 Pages
The TV Analytics Market research report comprises of an overall in depth-analysis such as market drivers, opportunities, restraints, latest developments and trends, segmentation of the market, competitive analysis, global as well as regional analysis by showcasing how each of these factors can improve the further growth of the market on an overall perspective. The report also showcases the overall market value which includes the historic data (2018-2019) and forecast data (2020-2028) generated through the revenue (USD Mn)
 
Report Parameters Details of Parameter
Market Size xx Million
Based Year 2020
Forecast Period Covered 2020 – 2028
Units for value Revenue in USD million and CAGR from 2020 to 2028
Covered Segments Component, Types, Applications, End-Users, and more.
Companies Covered Alphonso, Amobee, Clarivoy, DC Analytics, Edgeware AB, Google, IBM Corporation, Nielsen, Realytics, Sambatv
Region Covered North America, Europe, Asia Pacific, Latin America, Middle East and Africa

COVID-19 Coverage
With the beginning of the COVID-19 pandemic in early 2020, all major economies around the world enforced severe lockdown restrictions to curb the spread of the virus. Apart from a few sectors such as healthcare and related essential services, most of the industries suffered tremendously due to inability to function in a normal fashion. Moreover, even some of the essential sectors suffered due to delays caused by supply chain disruptions and other travel complexities. However, with massive vaccination drives in most of the developed economies, some of the economies across the world experienced economic recovery from 2021. The TV Analytics market is expected to gain momentum in such economies and probably recover some of the losses inflicted in the year 2020. With continued efforts towards curbing the virus in the developing economies, the TV Analytics market is expected to attain Pre COVID-19 levels by mid-2022.

TV Analytics Report’s Assessment
The research report is formulated such that it offers a deep understating on the market drivers that are assimilating the growth of the market, the market opportunities that are going to provide future growth factors for the market and the market restraints which showcase the reasons as to why the market can get hampered and dissimilated. All these factors are considered keeping in view the historic and forecast analysis which can enlighten the above mentioned factors.

Thereby at a glance a reader can understand all the factors and prospects of the TV Analytics market and how it can assimilate and dissimilate based on each of the factors and figures mentioned in the report

TV Analytics Market Competitive and Premeditated Analysis
In the TV Analytics report major factors such latest tactical developments, competitors, research and development, participation of each region in the market and the competition among them, the latest news regarding company acquisitions and product launch, revenue of the competitors as well as the key offerings they provide all these factors are mentioned in the report with reasons to justify and understand them in depth.

The readers and purchaser of the TV Analytics research report can gain a comprehensive understanding of the market competition, the revenue of each major players and their contribution towards the market, attractive proposition analysis is provided in the report which sub divides the segments with respect to the largest segment that has contributed to the market growth and the fastest growing segment based on the size of the market as well as its overall appeal.
 
Major Key Players for Global TV Analytics Market:
The TV Analytics market research report offers the company profile of major key players including progress trends, competitive landscape breakdown, and key in regions development status. Alphonso, Amobee, Clarivoy, DC Analytics, Edgeware AB, Google, IBM Corporation, Nielsen, Realytics, Sambatv

The TV Analytics market report showcases vast potentials of growth and assimilation which is going to provide the industry numerous opportunities to grow and generate revenue by understanding the segments and which segment is a potential part to increase the disposable income in the present and upcoming years.

TV Analytics Market Segmentation Analysis:
Each of the segment is explained in brief along with the revenue it generates for the market based on the historic and forecast data by highlighting the largest segment and the fastest growing segment with reasons to justify it.

The Global segmentation of the TV Analytics market:
by Component
Software
Services
Transmission
Cable TV
Satellite TV/Direct-To-Home
Internet Protocol Television
Over-The-Top
Deployment
On premise
Cloud
Application
Competitive Intelligence
Customer Lifetime Management
Churn Prevention and Behavior Analysis
Campaign Management
Content Development
Audience Forecasting
Others

Regional Analysis of the TV Analytics market:
The TV Analytics market is dived based on different regions such as North America, Europe, Asia Pacific, Latin America and the Middle East and Africa. And the analysis of each region is provided by highlighting the largest contribution region, the fastest growing region and the factors that is keeping the market active in the other regions is also mentioned in depth. Each regional segment also comprises of the revenue each segment holds in a specific region with reasons to justify the values.

By Regions:
  • North America (U.S and Canada)
  • Europe (U.K., Germany and France)
  • Asia Pacific (China, India and Japan)
  • Latin America (Mexico and Brazil)
  • Middle East and Africa (GCC Countries and South Africa)
 


Major Factors Included and highlighted in the TV Analytics report are as follows:
  • The overall market value along with historic and future data analysis.
  • The Growth drivers, opportunities and restraints are mention in detail.
  • The size of the entire TV Analytics market on a global perspective.
  • The CAGR value of the overall market from 2020 to 2028.
  • COVID-19 impact on the TV Analytics market and how it is coping up with the situation.
  • Major competitors and their contribution towards the market.
  • The segmentation analysis is included which provides a clear picture of the market bifurcation.
  • Tables and graphs that can easily been understood at a glance
  • Latest trends and news related to the TV Analytics market is included in the report.
Key Analytical Areas:
The report aims to offer a complete solution to various businesses operating in the TV Analytics market in making strategic decisions based on credible information and actionable insights. Thereby, the report covers various aspects of your requirements such as industry overview, market dynamics, regional analysis and competitive landscape. The report aims to provide insights to businesses in the TV Analytics market for numerous purposes such as:

     1. Strategic Decision Making:
With the help of this report, key decision makers can quickly analyze and identify growth opportunities in terms of numerous segments across various geographical regions. Thereby, this report enables organizations to identify and make strategic investments in specific market segments in order to gain maximum return on investment.

     2. Actionable Insights:
The report offers a deep dive into how companies are leveraging market conditions to make the most in the TV Analytics market. Thereby, the report offers numerous actionable insights into the best practices and key success factors relevant in the TV Analytics market. Using the insights included in the report, businesses can make quick decisions to achieve success in business operations.

     3. Competitive Snapshot:
In addition, to detailed information on the companies operating in the TV Analytics market, the report also includes a competitive snapshot of all the companies covered in the report. Thereby, this offers a visual representation of how all the companies stand comparatively based on their competencies, geographic presence, market hold, years of operations, employee and financial strength, among others.

Manufacturers and Segments

  • Alphonso
  • Amobee
  • Clarivoy
  • DC Analytics
  • Edgeware AB
  • Google
  • IBM Corporation
  • Nielsen
  • Realytics
  • Sambatv
  • Software
  • Services
  • Competitive Intelligence
  • Customer Lifetime Management
  • Churn Prevention and Behavior Analysis
  • Campaign Management
  • Content Development
  • Audience Forecasting
  • Others

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1. Preface
     1.1. Report Scope and Description
     1.2. Research Methodology
          1.2.1. Phase I-Secondary Research
          1.2.2. Phase II-Primary Research
          1.2.3. Phase II-Expert Panel Review
          1.2.4. Assumptions
          1.2.5. Approach Adopted

2. Executive Summarysegment Form
     2.1. Global TV Analytics Market Snapshot
          2.1.1. Global TV Analytics Market By Component,2019
               2.1.1.1.Software
               2.1.1.2.Services
          2.1.2. Global TV Analytics Market By Application,2019
               2.1.2.1.Competitive Intelligence
               2.1.2.2.Customer Lifetime Management
               2.1.2.3.Churn Prevention and Behavior Analysis
               2.1.2.4.Campaign Management
               2.1.2.5.Content Development
               2.1.2.6.Audience Forecasting
               2.1.2.7.Others
          2.1.3. Global TV Analytics Market By End-use,2019
          2.1.4. Global TV Analytics Market By Geography,2019

3. Global TV Analytics Market Dynamics
     3.1. Market Overview
     3.2. Market Inclination Insights Analysis
     3.3. Drivers
     3.4. Challenges
     3.5. Future Prospects
     3.6. Impact Analysis of Drivers and Challenges During the Forecast Period, (2020-2028)

4. Global TV Analytics Market Size (US$), By Component, 2018 – 2028 
     4.1. Overview
          4.1.1. Market Share Analysis By Component, 2019 vs.2028
          4.1.2. Attractive Investment Proposition By Component, 2020
     4.2. Global TV Analytics Market Size (US$), By Component, 2018 – 2028

5. Global TV Analytics Market Size (US$), By Application, 2018 – 2028 
     5.1. Overview
          5.1.1. Market Share Analysis By Application, 2019 vs.2028
          5.1.2. Attractive Investment Proposition By Application, 2020
     5.2. Global TV Analytics Market Size (US$), By Application, 2018 – 2028

6. Global TV Analytics Market Size (US$), By End-use, 2018 – 2028 
     6.1. Overview
          6.1.1. Market Share Analysis By End-use, 2019 vs.2028
          6.1.2. Attractive Investment Proposition By End-use, 2020
     6.2. Global TV Analytics Market Size (US$), By End-use, 2018 – 2028

7. Global TV Analytics Market Size (US$), By Geography, 2018 – 2028
     7.1. Overview
          7.1.1. Market Share Analysis by Geography, 2019 vs. 2028
          7.1.2. Attractive Investment Proposition by Geography, 2020
     7.2. North America TV Analytics Market Analysis, 2018 – 2028 
          7.2.1. North America TV Analytics Market Size (US$), By Country, 2018 – 2028 
               7.2.1.1. U.S.
               7.2.1.2. Canada
          7.2.2. North America TV Analytics Market Size (US$), By Component, 2018 – 2028
          7.2.3. North America TV Analytics Market Size (US$), By Application, 2018 – 2028
          7.2.4. North America TV Analytics Market Size (US$), By End-use, 2018 – 2028
     7.3. Europe TV Analytics Market Analysis, 2018 – 2028 
          7.3.1.  Europe TV Analytics Market Size (US$), By Country, 2018 – 2028 
               7.3.1.1. U.K.
               7.3.1.2. Germany
               7.3.1.3. France
               7.3.1.4. Rest of Europe
          7.3.2. Europe TV Analytics Market Size (US$), By Component, 2018 – 2028
          7.3.3. Europe TV Analytics Market Size (US$), By Application, 2018 – 2028
          7.3.4. Europe TV Analytics Market Size (US$), By End-use, 2018 – 2028
     7.4. Asia Pacific TV Analytics Market Analysis , 2018 – 2028
          7.4.1.  Asia Pacific TV Analytics Market Size (US$), By Country, 2018 – 2028 
               7.4.1.1. China
               7.4.1.2. Japan
               7.4.1.3. India
               7.4.1.4. Rest of Asia Pacific
          7.4.2. Asia Pacific TV Analytics Market Size (US$), By Component, 2018 – 2028
          7.4.3. Asia Pacific TV Analytics Market Size (US$), By Application, 2018 – 2028
          7.4.4. Asia Pacific TV Analytics Market Size (US$), By End-use, 2018 – 2028
     7.5. Latin America TV Analytics Market Analysis, 2018 – 2028 
          7.5.1.  Latin America TV Analytics Market Size (US$), By Country, 2018 – 2028 
               7.5.1.1. Brazil
               7.5.1.2. Mexico
               7.5.1.3. Rest of Latin America
          7.5.2. Latin America TV Analytics Market Size (US$), By Component, 2018 – 2028
          7.5.3. Latin America TV Analytics Market Size (US$), By Application, 2018 – 2028
          7.5.4. Latin America TV Analytics Market Size (US$), By End-use, 2018 – 2028
     7.6. Middle East & Africa (MEA) TV Analytics Market Analysis, 2018 – 2028 
          7.6.1.  MEA TV Analytics Market Size (US$), By Region, 2018 – 2028 
               7.6.1.1. GCC Countries
               7.6.1.2. South Africa
               7.6.1.3. Rest of MEA
          7.6.2. MEA TV Analytics Market Size (US$), By Component, 2018 – 2028
          7.6.3. MEA TV Analytics Market Size (US$), By Application, 2018 – 2028
          7.6.4. MEA TV Analytics Market Size (US$), By End-use, 2018 – 2028

8. Company Profiles
     8.1. Competitive Analysis 
     8.2. Market Positioning of Key Vendors 
     8.3. Key Strategies adopted by the Leading Players
     8.4. Key TV Analytics Providers
        8.4.1 Alphonso
                8.4.1.1 Business Description
                8.4.1.2 Alphonso Geographic Operations
                8.4.1.3 Alphonso Financial Information
                8.4.1.4 Alphonso Product Positions/Portfolio
                8.4.1.5 Alphonso Key Developments
        8.4.2 Amobee
                8.4.2.1 Business Description
                8.4.2.2 Amobee Geographic Operations
                8.4.2.3 Amobee Financial Information
                8.4.2.4 Amobee Product Positions/Portfolio
                8.4.2.5 Amobee Key Developments
        8.4.3 Clarivoy
                8.4.3.1 Business Description
                8.4.3.2 Clarivoy Geographic Operations
                8.4.3.3 Clarivoy Financial Information
                8.4.3.4 Clarivoy Product Positions/Portfolio
                8.4.3.5 Clarivoy Key Developments
        8.4.4 DC Analytics
                8.4.4.1 Business Description
                8.4.4.2 DC Analytics Geographic Operations
                8.4.4.3 DC Analytics Financial Information
                8.4.4.4 DC Analytics Product Positions/Portfolio
                8.4.4.5 DC Analytics Key Developments
        8.4.5 Edgeware AB
                8.4.5.1 Business Description
                8.4.5.2 Edgeware AB Geographic Operations
                8.4.5.3 Edgeware AB Financial Information
                8.4.5.4 Edgeware AB Product Positions/Portfolio
                8.4.5.5 Edgeware AB Key Developments
        8.4.6 Google
                8.4.6.1 Business Description
                8.4.6.2 Google Geographic Operations
                8.4.6.3 Google Financial Information
                8.4.6.4 Google Product Positions/Portfolio
                8.4.6.5 Google Key Developments
        8.4.7 IBM Corporation
                8.4.7.1 Business Description
                8.4.7.2 IBM Corporation Geographic Operations
                8.4.7.3 IBM Corporation Financial Information
                8.4.7.4 IBM Corporation Product Positions/Portfolio
                8.4.7.5 IBM Corporation Key Developments
        8.4.8 Nielsen
                8.4.8.1 Business Description
                8.4.8.2 Nielsen Geographic Operations
                8.4.8.3 Nielsen Financial Information
                8.4.8.4 Nielsen Product Positions/Portfolio
                8.4.8.5 Nielsen Key Developments
        8.4.9 Realytics
                8.4.9.1 Business Description
                8.4.9.2 Realytics Geographic Operations
                8.4.9.3 Realytics Financial Information
                8.4.9.4 Realytics Product Positions/Portfolio
                8.4.9.5 Realytics Key Developments
        8.4.10 Sambatv
                8.4.10.1 Business Description
                8.4.10.2 Sambatv Geographic Operations
                8.4.10.3 Sambatv Financial Information
                8.4.10.4 Sambatv Product Positions/Portfolio
                8.4.10.5 Sambatv Key Developments

LIST OF TABLES

TABLE 1 Market Snapshot: Global TV Analytics Market 
TABLE 2 Impact Indicators 
TABLE 3 Impact Analysis of Drivers and Restraints 
TABLE 4 North America TV Analytics Market Revenue, By Component, 2018 – 2028 (US$ Mn) 
TABLE 5 North America TV Analytics Market Revenue, By Application, 2018 – 2028 (US$ Mn) 
TABLE 6 North America TV Analytics Market Revenue, By End-use, 2018 – 2028 (US$ Mn) 
TABLE 7 Europe TV Analytics Market Revenue, By Component, 2018 – 2028 (US$ Mn) 
TABLE 8 Europe TV Analytics Market Revenue, By Application, 2018 – 2028 (US$ Mn) 
TABLE 9 Europe TV Analytics Market Revenue, By End-use, 2018 – 2028 (US$ Mn) 
TABLE 10 Asia Pacific TV Analytics Market Revenue, By Component, 2018 – 2028 (US$ Mn) 
TABLE 11 Asia Pacific TV Analytics Market Revenue, By Application, 2018 – 2028 (US$ Mn) 
TABLE 12 Asia Pacific TV Analytics Market Revenue, By End-use, 2018 – 2028 (US$ Mn) 
TABLE 13 Latin America TV Analytics Market Revenue, By Component, 2018 – 2028 (US$ Mn) 
TABLE 14 Latin America TV Analytics Market Revenue, By Application, 2018 – 2028 (US$ Mn) 
TABLE 15 Latin America TV Analytics Market Revenue, By End-use, 2018 – 2028 (US$ Mn)
TABLE 16 MEA TV Analytics Market Revenue, By Component, 2018 – 2028 (US$ Mn) 
TABLE 17 MEA TV Analytics Market Revenue, By Application, 2018 – 2028 (US$ Mn) 
TABLE 18 MEA TV Analytics Market Revenue, By End-use, 2018 – 2028 (US$ Mn)

LIST OF FIGURES

FIG. 1 Global TV Analytics: Market Segmentation 
FIG. 2 Global TV Analytics Market: Research Methodology 
FIG. 3 Top-Down and Bottom-up Approach 
FIG. 4 Global TV Analytics Market, By Component, 2019 (US$ Mn) 
FIG. 5 Global TV Analytics Market, By Application, 2019 (US$ Mn) 
FIG. 6 Global TV Analytics Market, By End-use, 2019 (US$ Mn) 
FIG. 7 Global TV Analytics Market, By Geography, 2019 (US$ Mn) 
FIG. 8 Global TV Analytics Market Revenue and Growth, 2018 – 2028, (US$ Mn) (Y-o-Y %)
FIG. 9 Attractive Investment Proposition 
FIG. 10 Market Positioning of Key TV Analytics Providers, 2019
FIG. 11 Global TV Analytics Market Revenue Contribution, By Component, 2019 & 2028 (Value %) 
FIG. 12 Global TV Analytics Market Revenue Contribution, By Application, 2019 & 2028 (Value %) 
FIG. 13 Global TV Analytics Market Revenue Contribution, By End-use, 2019 & 2028 (Value %) 
FIG. 14 North America TV Analytics Market Revenue, 2018 – 2028, (US$ Mn) 
FIG. 15 Europe TV Analytics Market Revenue, 2018 – 2028, (US$ Mn) 
FIG. 16 Asia Pacific TV Analytics Market Revenue, 2018 – 2028, (US$ Mn) 
FIG. 17 Latin America TV Analytics Market Revenue, 2018 – 2028, (US$ Mn)
FIG. 18 MEA TV Analytics Market Revenue, 2018 – 2028, (US$ Mn)

Key Takeaways:

1. Market value and estimate of the TV Analytics market for the period from 2020 to 2028
2. Compounded annual growth rate (CAGR%) for individual segments in various regional markets for a period from 2020 to 2028
3. Value chain analysis
4. Market share study combined with competitive landscape of major players
5. Profiles of major market players covering overall business operations, geographic occurrence, product portfolio, financial status and news coverage 

List of Tables

TABLE  Market Snapshot: Global TV Analytics Market
TABLE  Impact Pointers
TABLE  Impact Analysis of Drivers and Restraints
TABLE  North America TV Analytics Market Value, By Segment1, 2018 – 2028
TABLE  North America TV Analytics Market Value, By Segment2, 2018 – 2028
TABLE  North America TV Analytics Market Value, By Country, 2018 – 2028
TABLE  Europe TV Analytics Market Value, By Segment1, 2018 – 2028
TABLE  Europe TV Analytics Market Value, By Segment2, 2018 – 2028
TABLE  Europe TV Analytics Market Value, By Country, 2018 – 2028
TABLE  Asia Pacific TV Analytics Market Value, By Segment1, 2018 – 2028
TABLE  Asia Pacific TV Analytics Market Value, By Segment2, 2018 – 2028
TABLE  Asia Pacific TV Analytics Market Value, By Country, 2018 – 2028
TABLE  Latin America TV Analytics Market Value, By Segment1, 2018 – 2028
TABLE  Latin America TV Analytics Market Value, By Segment2, 2018 – 2028
TABLE  Latin America TV Analytics Market Value, By Country, 2018 – 2028
TABLE  MEA TV Analytics Market Value, By Segment1, 2018 – 2028
TABLE  MEA TV Analytics Market Value, By Segment2, 2018 – 2028
TABLE  MEA TV Analytics Market Value, By Country, 2018 – 2028
TABLE  Alphonso: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE  Amobee: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE  Clarivoy: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE  DC Analytics: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE  Edgeware AB: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE  Google: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE  IBM Corporation: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE  Nielsen: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE  Realytics: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
TABLE  Sambatv: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Recent News and Announcements)
 

List of Figures

FIG.  Global TV Analytics Market: Research Methodology
FIG.  Top-Down and Bottom Up Approach
FIG.  Global TV Analytics Market, By Segment1, 2019 (US$ Mn)
FIG.  Global TV Analytics Market, By Segment2, 2019 (US$ Mn)
FIG.  Global TV Analytics Market, By Geography, 2019 (US$ Mn)
FIG.  Global TV Analytics Market Value and Growth, 2018 – 2028, (US$ Mn) (Y-o-Y %)
FIG.  Attractive Investment Proposition
FIG.  Market Positioning of Key TV Analytics Providers, 2016
FIG.  Global TV Analytics Market Value Share, By Segment1, 2019 & 2028 (% Value)
FIG.  Global Services Market Value, 2018 – 2028, (US$ Mn)
FIG.  Global Market Value, 2018 – 2028, (US$ Mn)
FIG.  Global TV Analytics Market Value Share, By Segment2, 2019 & 2028 (% Value)
FIG.  Global Customer Lifetime Management Market Value, 2018 – 2028, (US$ Mn)
FIG.  Global Churn Prevention and Behavior Analysis Market Value, 2018 – 2028, (US$ Mn)
FIG.  Global Campaign Management Market Value, 2018 – 2028, (US$ Mn)
FIG.  Global Content Development Market Value, 2018 – 2028, (US$ Mn)
FIG.  Global Audience Forecasting Market Value, 2018 – 2028, (US$ Mn)
FIG.  Global Others Market Value, 2018 – 2028, (US$ Mn)
FIG.  Global Market Value, 2018 – 2028, (US$ Mn)
FIG.  U.S. TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  Canada TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  UK TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  Germany TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  France TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  Rest of Europe TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  China TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  Japan TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  India TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  Rest of Asia Pacific TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  Mexico TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  Brazil TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  Rest of Latin America TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  GCC Countries TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  South Africa TV Analytics Market Value, 2018 – 2028, (US$ Mn)
FIG.  Rest of MEA TV Analytics Market Value, 2018 – 2028, (US$ Mn)